Wix Pricing Plans. Which premium plan is right for you?


Wix is one of the most popular website builders around. It boasts of millions of users, it has a growing app marketplace and the platform is updated constantly. Now that you have decided to choose WIX as your website builder of choice, you now need to analyze and find out which pricing plan to go with. Wix has a total of 7 premium paid plans. In this post, I will compare various plans and help you decide which one is best for you.

Wix Pricing Plans – Brief Over View

Wix Pricing Plans can be broken down into 2 categories : Website Plans and Ecommerce Plans.

The Website Plans offers Combo, Unlimited, Pro and VIP Plan. The website plans do not support online payments

Here is a list of Website Plans. The price mentioned is Annual.


Ecommerce Plans offers Business Basic, Business Unlimited and Business VIP. All Ecommerce plans support selling products and services online. Wix does not charge commissions on any of their Ecommerce plans. Also there are no limits on the number of products or service which you can sell on your store

Here is a list of Ecommerce Plans. The price mentioned is Annual.


Wix Pricing Plans.

As I mentioned before, Wix comes with 7 pricing plans, The Combo plan is the cheapest and starts at 11 USD per month with the Business VIP being the most expensive plan at 35 USD per month. So which plan is right for you? We’ll now break down each Wix plan.

1. Wix Combo Plan ($11 / Month)

Combo is the cheapest premium plan offered by WIX. Here is what the plan offers. It costs 11 USD per month if paid annually

  • 2G bandwidth
  • 3GB storage
  • Connect your domain
  • 30 video minutes
  • Remove Wix branding & adverts
  • Free domain for one year

As you can see, the Combo plan allows you to connect you own domain to your website. It also removes WIX ads from your website.
The combo plans also offers free domain name if you pick a yearly subscription. Please note that it’s only free for the first year, the domain will be renewed at standard price from next year onward.

The combo plan places a limit on the amount of bandwidth and storage. Storage is consumed when you place data like files, images , graphics etc on your website. On the other hand bandwidth is consumed when someone actually visits your website.

The 3 GB storage ought to be enough for the most small business website. A small business website will find it hard to breach 3 GB storage limit unless you are running a photography related website. However 2 GB bandwidth limit can be reached quite quickly if your website starts getting popular. 2 GB bandwidth can support around 3000-4000 visitors per month. In case you exceed bandwidth limit, you will get a notification from WIX , prompting you to upgrade to the next higher plan.

Recommended For:

Small Business Websites which do not expect a lot of traffic. If you are just starting out then the Combo Plan can go a long way.


2. Wix Unlimited Plan ($14 / Month)

As per Wix website, Unlimited is their most popular plan. And why shouldn’t it be, after all it offer UNLIMITED bandwidth. It costs $14 per month if paid annually

  • UNLIMITED Bandwidth
  • 10GB Storage
  • Connect Your Domain
  • 1 Video Hour
  • Remove Wix Ads
  • Free Domain for 1 Year
  • $300 Ad Vouchers
  • Site Booster App – $60 Value
  • Form Builder App – $48 Value

The Unlimited plan has every thing a website would need expect for an Online Store

The Unlimited plan is VERY similar to the combo plan. The main benefit of the plan is that it offers Unlimited bandwidth, So if you are expecting a good amount of traffic, then you can be rest assured that your website is ready to handle the influx of visitors.

In addition to bandwidth it also offer 10 GB storage , 300 USD in Ad vouchers, and 2 additional apps totally free of cost. The bundled Form Builder app can be really useful if you plan to generate leads room your website. One thing to note here is that you can add a basic contact form in combo plan also.

Recommended For:

Small Business Websites , Portfolio Websites, Image heavy websites. I would personally recommend this plan over combo as you dont have to worry about running out of bandwidth, If you consider your website an integral part of your business and lead generation strategy, then go with the Unlimited Plan.


3. Wix Pro Plan ($19/month)

Wix Pro plan is geared toward business who would prefer to brand the website as per their business.

  • UNLIMITED Bandwidth
  • 20GB Storage
  • Connect Your Domain
  • 2 Video Hours
  • Remove Wix Ads
  • Free Domain for 1 Year
  • $300 Ad Vouchers
  • Site Booster App – $60 Value
  • Form Builder App – $48 Value
  • Events Calendar – $48 Value
  • Professional Logo – $50 Value
  • Social Media Logo files

Pro plan is priced at 19 USD / month.

Wix has recently introduced a pro plan. In Pro plan you get additional apps like Event Calendar and Wix logo maker. You can created a professionally looking logo using the logo maker app. Not only this, you will also get 40+ different sizes of your logo ready to use on all your social media channels.

Now the question is , is it worth paying extra for access to a professional logo making app? And the answer as always is: It depends. If you business is not a very heavy user of social media, then you can simply use a free logo maker and get a professional looking logo at no extra cost. If you already have a designer then you certainly don’t need a logo maker app. So you might not find value in the logo maker app.

If you are a service business like Gym, Salon, Therapist etc then you may find good value in the bundled Event Calendar App. It will let you quickly display your schedule on your website. So if you have never used an online calendar app then this may be a good time to try one. Again if you have already been using an app like Google Calendar etc. then you may not be interested in the bundled event calendar app.

Recommended For:

The Pro plan is recommend Small Business websites, Portfolio Websites, Image heavy websites. The only thing this plan offers over Unlimited is access to the WIX logo maker and Event Calendar App. . If you want t professional logo and dont want to deal with the hassle of hiring a designers, then you can go with it. If you are a Service based business and want to try out an online calendar solution, then also you can give it a try. I personally do not believe that Pro offers great value over Unlimited Plan


4. Wix VIP Plan ($29/month)

This is the priciest WIX plan without the Ecommerce functionality.

  • UNLIMITED Bandwidth
  • 20GB Storage
  • Connect Your Domain
  • 2 Video Hours
  • Remove Wix Ads
  • Free Domain for 1 Year
  • $300 Ad Vouchers
  • Site Booster App – $60 Value
  • Form Builder App – $48 Value
  • Events Calendar – $48 Value
  • Professional Logo – $50 Value
  • Social Media Logo files
  • Priority Response
  • VIP Support

VIP plan is priced at 29 USD / month , which is double that of the Unlimited plan.

The VIP plan has all the features offered in Pro plan with One additional benefit, Priority Support.

Priority / VIP Support : If you hate waiting in the queues then you will love the VIP support. If you submit a query then your support tickets and support calls are automatically pushed to the front. So if you are on VIP plan, then it ensures that your queries always receive priority over other Wix users.

You might be thinking if it is worth paying extra to receive Priority support. In my opinion , if you website plays an integral part in your business / lead generation strategy, then paying extra for prompt support is a no-brainer. Imagine that you have a big launch coming up and you are stuck on a technical issue. In such cases receiving helpful and prompt support can be the difference between a successful launch and a failure.

VIP plan will be most useful for business who are already successful and understand how having an online presence benefits their business.

Recommended For:

If your Online Presence is a core part of your business and lead generation, then the VIP plan comes highly recommended. With the VIP plan you are paying for the Guarantee that your support tickets will get priority in the queue. If you believe time is money then VIP plan is a perfect fit for you.


5. Wix Business Basic Plan ($20/month)

If you want to start an eCommerce store or accept booking on your website, then this is the cheapest Business plan.

  • Accept Online Payments
  • 100% Commission FREE
  • UNLIMITED Bandwidth
  • 20GB Storage
  • Connect Your Domain
  • Remove Wix Ads
  • 5 Video Hours
  • Google Analytics
  • Free Domain for 1 Year
  • $300 Ad Vouchers
  • Site Booster App – $60 Value
  • Form Builder App – $48 Value

The Business Basic plan is priced at 20 USD / Month

All Wix E commerce plans are commission free. It means that Wix does not charge any processing fee on the transactions. You only pay the processing fee to the payment gateway.

If you’re just starting up a standard online store, this is the cheapest option for you. It has all the standard features which are available in the website plan. In addition it has 20 GB storage and 5 Video hours.

There are no limitations to the number of products which you can add and sell online. You may add physical products which require shipping as well as digital products which do not require any shipping. Overall Business basic plan can be ideal which you are just starting out or testing the waters with eCommerce.

Recommended For:

For business who want to build a basic Online Store. 20 GB storage is ought to be enough for business just starting out and with Unlimited bandwidth, you can focus on growing your store without worrying about running out of bandwidth.


6. Wix Business Unlimited Plan ($25/month)

This is the most popular E commerce plan.

  • All Features in Business Basic plan
  • Plus 35 GB Storage
  • Plus 10 Video Hours
  • Plus Professional Logo – $50 Value
  • Plus Social Media Logo Files

The Business Unlimited plan is priced at 25 USD / Month

The Business Unlimited plan is effectively same as the Business basic plan with extra storage and Video Hours. It also offers access to a professional logo maker which will also give you social network optimized logo files. If you plan to run a medium seized store, then this plan can be a good choice

Recommended For:

Ideally suited for growing business. With extra storage available this plan can handle a decently large collection of products. The included logo maker app can be a welcome addition if you do not want to hire designers for creating a logo, however, if you are a business which plan to sell a large number of products online, then chances are you already have logo and basic branding things taken care of.


7. Wix Business VIP Plan ($35/month)

This is the priciest E commerce plan Wix has to offer.

  • All Features in Business Unlimited plan
  • Plus 50 GB Storage
  • Plus Unlimited Video Hours
  • Plus Priority Response
  • Plus VIP Support

The Business VIP plan is priced at $35/ Month

In my opinion, Business VIP plan is geared towards stores which are already successful. The unlimited Video hours mean that you can go all in with the Video Marketing strategy for your store. With Priority response, you can be sure that your queries will be handled with highest priority. VIP support means that you as a business owner, has to spend less time in managing the store. It frees up your and your teams valuable time which can be used in actually growing your business.

Recommended For:

Ideally suited for established and large business. You are past the startup phase, have found the product market fit and are ready to step on the accelerator. You are ready to invest in Video Marketing for your business. You prefer immediate response to your support queries. You are at the stage where Time is more important than money. If it sounds like you , the go with Business VIP plan!


Frequently Asked Questions

Here are the most common questions regarding Wix Pricing. If you have a specific questions pls feel free to ask in the comments.

1. Does Wix offer Free trial?

Technically speaking, Wix does not offer a free trial. What Wix offers is a 14 day money back guarantee. It means that in case you are unhappy for any reason and you end up cancelling withing first 14 days, you will get a full refund.

This is different from a free trial. Generally in free trial you get get access to premium feature without paying for them upfront. This is a minor difference but worth noting. I would suggest you to visit this link to know more about Wix Money Back policy

This along with the totally free plan means there aren’t any surprises when you sign up with Wix. Just remember if you purchase a domain name, this will not be included in the refund.

2. Does Wix offer a free plan?

Yes Wix offers a free plan. However I find the free plan quite useless. It wont let you connect you own domain to your website. Also Wix inserts huge ads on website made with free plan. You can try free plan to get a feel of features and Wix capability, but if you want a professional online presence, you will definitely need to upgrade.

3. Should you subscribe to monthly plan or annual plan?

Wix plans are available in 2 payment modes, Annual or Monthly. You are free to select between Annual or Monthly plans.

The annual plans are priced much more attractively than monthly plans . Firstly, the annual plans are 20% cheaper than the monthly plans. For example the Annual business basic plan will cost you 20 USD / month while the Monthly Business basic plan will cost you 25 USD / month. The annual plans also come with a lot of additional perks. For example, the Annual Business basic plan give you access to Ad Vouchers, Free Domain and Premium apps.

Refer to the screenshot

4. What are the Domain Name costs?

Wix offer free domain for 1 year with all the annual plans. However you must understand that after the first year, you’ll need pay for domain renewal fees. With Wix the annual renewal fee is $14.95 per year. This is pricier when compared to domain registrars like Name cheap, where the domain renewal fee is around $10 per year. However in my opinion this is not really not a significant cost for a business.

5. How to get Personalized Email Address?

Wix does not offer a native mailbox solution. Wix has partnered with Google and it offers Business Mailboxes through G Suite. G Suite is a collection of business apps which includes Email, Chat App, Docs, Spreadsheet etc. If you have used Gmail, then you will feel at home with G Suite. So if you decide to go with Gsuite, you can easily setup and configure your custom email address right inside Wix dashboard.

G Suite is priced at $5 / month / email. We personally use G Suite across all of our businesses.

6. What about Email Marketing?

Wix offers a suite of Marketing tools under the Wix Ascend platform. It includes tools like Email Marketing, Lead Capture Forms, Submission forms, Social Media Posting. With Ascend, you get access of multiple marketing tools right inside the Wix dashboard. Even though specialized marketing tools like Mailchimp are more powerful, Wix Ascend will a good choice for small business who do not want the hassle of managing multiple tools.

It is priced quite reasonably. The annual plans range from $10 per month to $49 per month.

Summary and Conclusion


Wix is the most popular website builder and its prices are competitive. Platforms like Wix have made beautiful online presence within reach of every small business. Wix is not a cheap platform but its price is very reasonable. It has a great collection of beautiful looking themes. So with Wix, it is easy to make a good looking website. The feature and perks like premium apps, ad vouchers, free domain offer great value for your money.

If you just want a website, I recommend going with the Combo Plan, as it can be sufficient for av average website. Of course you can upgrade in case your traffic and popularity increases in future. For E-commerce users who sell goods and service online I recommend starting with the Business basic Plan. It has everything which you will need to start selling online. Not to mention, you can always upgrade later on.

All in all Wix is a very good platform and is priced competitively.

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