Wix Review. Important Things to know

Wix is one of the most popular website builders around. It boasts of over 100 millions of users, it has a growing app marketplace and the platform is updated constantly. In this post, I will review the various aspects of the Wix website builder.

Visual Editing and Ease of Use

Wix offers a feature rich visual web page editor. It lets you drag elements anywhere on the page. This is very different from editor offered by other website builders like Weebly and SquareSpace which offer block based editing. This provides great freedom and control over site design. The user can precisely place the element anywhere on the page.

Powerful Editor

Wix editor is arranged in 3 logical sections. It has a left sidebar, a top bar and the site canvas. Wix editor offers a vast collection of interface elements like Galleries, Buttons, Grids, Vectors , Backgrounds, Repeater Controls, Carousels, Tables and a lot more. Its safe to say that Wix has the largest collection of interface elements among all the website builders. The elements can be easily configured from withing the editor itself. For example, you can add hover effects, alt text, add images , change font , font size , line spacing etc directly from the editor.

Image Manager

Wix also has a very powerful image manager. It is possible to upload ,rename, crop and store images for later use. Images can be arranged in folders and can be searched by name. Apart from uploading your own images, you can also pull images from your social network accounts. Wix also offers a huge selection of free images. Wix also integrates with Shutterstock, so you can easily buy images directly from the dashboard.

Site Revisions

There is one handy feature offered by Wix. It is Site Revisions. It lets you rewind your site to a previous state. This can be very helpful if you are a web designer and your client messes up the site by mistake. You can easily revert the site to a previous, working state.

There are a couple of drawbacks with Wix Editor though. It is not possible to switch a Wix theme. So if you dont like the theme you are using, you have to recreate the website. Also the sheer number of features can be confusing for a non tech savvy users. With so many options, new users might find Wix Editor a bit overwhelming.

Seo Features

Wix has had a very bad reputation in the SEO community. It was due to the fact that earlier Wix created flash based websites. Its url structure was weird and not intuitive. Google could not crawl the content of flash based websites. It used to be a pain to optimize Wix for SEO.

The url structure was terrible and it lacked basic features like image alt text, title tag editing and meta description editing. There is was no way to create search engine friendly sitemaps.  In short, it was a disaster.

However fast forward to today and WIX supports almost all important features required for on-site optimizations.  They have done away with the flash platform. The urls are now human readable and search engine friendly. It is possible to edit title tags and meta description. You can now generate a sitemap and even exclude pages to be included in the sitemaps.

WIX now even has support for the category in the page urls. It is now also possible to generate category based archive pages for the blog.

If you are a small / local business and plan to capture local / branded searched , then by all means go with WIX.

Design templates

Wix has a VERY good collection of themes and templates. On the first look, WIX designs look amazing. The designs appear modern, clean and gorgeous. The use of fonts and color schemes give the templates a trendy look. All Wix templates are responsive, which means they will work perfectly on mobile phones and tablets.

Wix currently offers 500 templates to choose from. The templates are neatly organized into categories and sub categories. Wix Templates cover a wider variety of use cases , for example, there are more than 25 landing page templates, over 50 event-related templates, over 40 portfolio related templates etc. There is a very good chance that there is an already available wix template for your use case.

Design Customization

As discussed above, Wix offers a feature rich visual web page editor. It lets you drag elements anywhere on the page. There are dozens of design elements and widgets like maps, forms, sliders, gallery, buttons, carousels etc. Wix offers a huge library of professionals photos and graphics which you can use for your website design.

Even though Wix editor is powerful and feature rich, it can be overwhelming for a new user. The sheer options available in the editor is both its power and its weakness. Also it is not possible to swicth Wix Themes.

Wix App Marketplace

No Website Builder is perfect and there is a high chance that the feature you are looking for is missing. This is where Wix App Market comes into play. Wix has a thriving app and this is one thing which makes it different from other website builders. There are currently 250 Apps to choose from. The app are neatly categorized into categories. There are apps related to bookings, restaurants, analytics, maps, forms, photography, chat, video etc.

A lot of these apps are free while others are paid. The apps are tightly integrated into the Wix workflow and you can easily install and integrate them on your wix website.


WIX started its life as a basic website builder and then added blogging capabilities later on. So content management capabilities are are add-on and not a core. Having said that , Wix offers a decent set of blogging features.

In order to add a blog to your site, you need to install the blog app first. This blog app is the official app built by wix. Once you add the app, you can start creating blog posts. It has all basic but essential features like categories, url editor , image , gallery embed, archive pages etc.

If you plan to add a blog section to your business site, then Wix blogging features are more than sufficient. However if you plan to take up blogging professionally, then you must select WordPress.

Ecommerce Features

Wix started its life as a website builder and Shopping cart functionality was added after its user started demanding a native e-commerce functionality. Wix is a website Builder First and an E-commerce Platform second.

Having said that, Wix offers a decently powerful e-commerce system. It lets you sell physical products as well as digital goods. It offers product management, order management, shipping zone setup, coupon handling, basic email marketing and a nice collection of themes and templates.

Although Wix has a decent e-commerce functionality it lacks certain advanced features like Dropshipping, Google Shopping integration, lack of multi-channel selling options. Unavailability of the above-said features matters less if you are planning to run a small/basic store.

So if you are a small business you want a great looking website with a decent online store, then go for Wix. However, you are primarily an e-commerce store and doing a high volume of sales then you should look at platforms like Shopify. Here is an in depth look at Wix Ecommerce features.

Wix Pricing

Wix offers a free plan. However I find the free plan quite useless. It wont let you connect you own domain to your website and it also inserts huge Wix ads on website on free tier.So if you want a professional online presence, you will definitely need to upgrade.

Wix Pricing Plans can be broken down into 2 categories : Website Plans and Ecommerce Plans.

The Website Plans offers Combo, Unlimited, Pro and VIP Plan. The main thing to note is that the website plans do not support online payments. Here is a list of Website Plans.

Wix Website Plans

If you want to sell online, then you will need to choose one of the E commerce Plans. Ecommerce Plans offers Business Basic, Business Unlimited and Business VIP. All Ecommerce plans support selling products and services online. Wix does not charge commissions on any of their Ecommerce plans. Also there are no limits on the number of products or service which you can sell on your store . Here is a list of E commerce Plans.

Wix Ecommerce Plans

Wix is the most popular website builder and its prices are competitive. Platforms like Wix have made a beautiful online presence within reach of every small business. Wix is not a cheap platform but its price is very reasonable. Here is an in-depth analysis of Wix Pricing Plans.

Wix Customer Support

Wix is a well-supported platform. It has a rich knowledge base and their user guides are detailed and easy to follow. If you require human help then you can search for a solution on forums, In case you don’t find your answer on the forums, you can raise a ticket and get in touch with WIX support team.  Overall Wix has a good reputation for customer support

Conclusion and Summary

Wix is the most popular website builder and its prices are competitive. Platforms like Wix have made a beautiful online presence within reach of every small business. Wix is not a cheap platform but its price is very reasonable. It has a great collection of beautiful looking themes. So with Wix, it is easy to make a good looking website.

There are certain shortcomings with Wix, for example, you cannot switch templates, the e-commerce functionality is not as robust as Shopify, the blogging feature is not as robust as compared to WordPress. However, I don’t see any of this as a deal breaker if you want to create a small business or a personal website.

I would happily recommend Wix to anyone looking to build either a small business or personal website.  If you want to add a blog or a simple e-commerce store on your website, Wix has you covered.

I would recommend starting with a free plan and test out the features. After all, that’s the best way to find out if it’s really the right website builder for you.

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